More than ever, charter clients are looking for novelty, adventure, or a luxury escape with friends and family. Everyone is looking for the ultimate experience, and it can be hard to choose the perfect yacht from the deluge of listings and content written just for SEO. Human stories are far more powerful in the business of selling dreams, which inspired us to create a platform with a difference.

The market is ever younger, more diverse and ecologically aware. So what are clients looking for nowadays? What captures the imagination or makes a particular yacht stand out? As ex-brokers ourselves, we know how the conversation goes and the questions clients ask. We know what they value most and what they remember fondly. 

More than the boat, it's the experience and the people who make it happen.


We created Superyacht Stories to tell the story behind the boat, to shine a light on the people and the places that make yachting so amazing and unique. 

We cover a range of topics including:

Yachts - reviews and interviews with owners, brokers, captains and crew 

People - personalities and influencers in the global yachting community

Places - destinations, local hotspots and hidden gems off the beaten track

Experiences - expeditions and wildlife to gastronomy, wellness and water sports

Cuisine – profiles of top chefs at sea and ashore 

Brands - shipyards and designers, boat brands, tenders and toys.

We also support a number of organisations working to protect our oceans and wildlife, including Sea Shepherd, YachtAid Global and Save the Med.


Sponsored Content
Our team of expert journalists can provide the full range of content from features and interviews, to brand stories and yacht reviews.
We also accept quality submissions relevant to our audience. All published content is promoted across our social media channels and partner network.


Superyacht Profiles

A yacht profile on Superyacht Stories includes a collection of stories and information providing a full account of the vessel, the experience, the captain and crew:

  • The Yacht - the story of the boat, history and special features

  • Captain & Crew - the experience with the captain and crew

  • Chef & Cuisine - their inspiration, menus and specialties

  • Specifications - the nuts and bolts, equipment and water toys

  • Testimonials - feedback from previous charter guests

  • Enquiries - can be directed to the central agent or a list of retail brokers.


Alongside our online platform, we produce custom charter annuals for a number of leading brokerages in Europe and the US.

We also produce a range of beautiful books showcasing individual vessels and superyacht destinations.

If you're looking for creative ideas or a fresh approach, please get in touch!


UK: +44 (0)1480 476 030.
FRANCE: +33 (0)621 486 081


Or please complete our online enquiry form: