More than ever, charter clients are looking for novelty, adventure, or a luxury escape with friends and family. Everyone is looking for the ultimate experience, and it can be hard to choose the perfect yacht from the deluge of listings and content written just for SEO. Human stories are far more powerful in the business of selling dreams, which inspired us to create a platform with a difference.

The market is ever younger, more diverse and ecologically aware. So what are clients looking for nowadays? What captures the imagination or makes a particular yacht stand out? As ex-brokers ourselves, we know how the conversation tends to go, and the questions clients ask. We know what they value most and what they remember fondly. We all know.

More than the boat..it's the experience and the people who make it happen.


Our aim is to tell the story behind the boat, and to shine a light on the people and the places that make yachting so amazing and unique. We also believe our industry language is due an update. Luxury is a wonderful thing, but there is only so much room in one sentence. Instead of UHNWI, perhaps a friendlier term is simply wealthy.

We cover a range of topics including:

Yachts - reviews and interviews with owners, brokers, captains and crew 

People - personalities and influencers in the global yachting community

Places - destinations, local hotspots and hidden gems off the beaten track

Experiences - expeditions and wildlife to gastronomy, wellness and water sports

Cuisine – profiles of top chefs at sea and ashore 

Brands - shipyards and designers, boat brands, tenders and toys.

We also support a number of organisations working to protect our oceans and wildlife, including Sea Shepherd and Save the Med.


Written Content
Our team of expert journalists can provide the full range of content from features and interviews, to company profiles and yacht reviews.

Sponsored Content
We also accept submissions relevant to our audience. All published content is promoted across our social media channels and partner network.


Superyacht Profiles

A yacht profile on SYS is a collection of stories and information providing a full account of the vessel, the experience and the all important captain and crew:

  • The Yacht - the story of the boat, history and special features

  • Captain & Crew - the experience with the captain and crew

  • Chef & Cuisine - their inspiration, menus and specialties

  • Itineraries - seasonal cruising grounds and local hotspots

  • Specifications - the nuts and bolts, equipment and water toys

  • Testimonials - feedback from previous charter guests

  • Enquiries - directed to the central agent or relevant retail broker.


Alongside our online platform, we produce beautiful custom books showcasing different types of vessel and yachting experiences.

We also produce an annual charter directory for a number of leading charter brokerages.

If you're looking for creative ideas or a fresh approach, please get in touch!

SYS Book Cover 1110x375

UK: +44 (0)1543 480 046
FRANCE: +33 (0)621 486 081


Or please complete our online enquiry form: