ABOUT SUPERYACHT STORIES


FLIPPING THE LENS ON YACHT CHARTER MARKETING

It's no secret that owners and charter clients are increasingly younger, more diverse and ecologically aware.So what are they looking for, and what makes a particular yacht or trip stand out? And how do you get on their radar?

Nowadays it's optimistic to expect a charter enquiry on the back of a simple yacht description crammed with keywords and endless images of empty salons (like every other brokerage). Watch 10 of the slickest videos and they also begin to look much the same.

There's a giant mismatch in the visual landscape of yacht marketing and it’s not selling the story. Nor does it speak to the rich diversity in today's market.

OUR VISION

At Superyacht Stories we want the visual impact to match our words and, instead of waiting for things to change, we're flipping the lens and combining all our talents in a unique and comprehensive yacht marketing solution.

Total Yacht Marketing is not just the latest fad; it's a new approach to charter marketing that puts humanity and personality back in the frame. Above all else, people respond to people and being authentic and relatable has never been more important if you want a commercial edge. 

Depending on the resources that you already have, we offer a range of options at highly competitive rates. And because we know the charter market inside out, we've tailored our products to each and every scenario, and taken on board every question raised along the way - plus a few more besides.

TOTAL YACHT MARKETING

We offer three comprehensive and highly competitive packages at different price points. 

YACHT PROFILES

We also offer yacht profiles at two price points with savings for multiple yachts and preferential rates to feature these yachts in our charter annual.
Please enquire for more details.

EDITORIAL SERVICES

PEOPLE . PLACES . EXPERIENCES . CUISINE . BRANDS

As well as yacht profiles, we publish a range of stories of interest to owners and guests and those considering a charter for the first time
Our journalists provide the full range of written content, from features and interviews to itineraries, yacht reviews and brand stories.

BRAND STORIES

We also offer a joint package consisting of one article on Superyacht Stories and another on OnboardOnline, giving you exposure to both B2C and B2B audiences within the superyacht sector:

  • A full length  feature on Superyacht Stories telling the story behind the name, highlighting your heritage, expertise, products, services and key people. We include links to your website and promotion on social media.
  • An interview on OnboardOnline targeted to superyacht professionals at sea and ashore. We include your logo, links to your website and promotion on social media.

CUSTOM CHARTER ANNUALS 

Alongside Superyacht Stories, each year we produce a customisable charter annual for a number of leading brokerages in Europe and the US.
We also produce a range of fully bespoke books showcasing individual vessels and superyacht destinations.

If you're looking for knowledge, creativity and a fresh approach, please get in touch!

Contact

UK: +44 (0)1480 476 030.
FRANCE: +33 (0)621 486 081

Email:
sales@onboardonline.com
editor@onboardonline.com

Or please complete our online enquiry form: